When we started bringing soccer fans together to watch soccer in Nebraska (obviously not known for being a hot bed of soccer), and travel to U.S. games, we were part of an outlier group of sports fans. In a sea of American football, baseball, and NASCAR fans we felt we were “outlaws” of the sports world; supporting a sport that most people didn’t know much about or cared little about.
We decided to take the moniker of the “outlaw” and be proud of it. By sporting the bandanna of the old American Wild West we signified our “outlaw” status while also creating a symbol other “outlaws” could identify, connect with, and let know they were not alone. The red, white, and blue bandanna was a no-brainer. We wanted to show we are proud of being American and proud to be a soccer fan in America!
As the ranks of “outlaws” swells we’re no longer the outcasts of sporting society, but the drivers of what it means to be a fan in the United States. The bandanna is still the symbol of our Outlaws, but now we wear them together, in numbers, at our chapters, at our tailgates, and in the stands. The Wild West has been won.